What Is SEO Copywriting & Why You Need It?
Crafting stellar content compatible with both Google and the viewer’s point of view doesn’t have to be rocket science.
And if you ask me, it really isn’t.
Let me tell you one thing, you don’t need to be an expert to implement SEO Copywriting techniques in your content.
This guide will help you understand how SEO copywriting works and how you can apply it to your website.
So, how to write an SEO-friendly copy and get the best possible results?
Before we jump right in,
It is a must to discuss the underlying principles of SEO and why you need it on your copy.
A process that involves creating content that targets specific keywords that users, like you & me, search on Google. SEO copywriting convinces search engines like Google to rank your page higher on search engine result pages (SERPs), as a result driving more traffics (right audience) to your site.
Why is SEO Copywriting important?
Traffic that converts
Did you know?
According to Google Economic Impact Report, organic search is 5 times more valuable than paid search.
Users visiting your website from search engines’ organic results are more likely to convert into a lead, clients, subscribers, or customers.
Keyword-rich content guarantees less competition and helps you target high-intent consumers. Best for your business.
Boosts your ranking
If done right, SEO copywriting helps attract relevant traffic to your website.
Right Traffic, Over High Traffic
The relevance of the content builds up trust and authority among the audience and you’ll have a higher chance of ranking in the top spots on Google.
Relevancy. To what?
To users intent. There’re four types of Search Intent which we’ll discuss in the upcoming posts.
For now, let’s just say what they’re without diving into details.
Types of Search Intent
- Informational
- Transactional
- Navigational
- Commercial
You may get the idea, but don’t worry! We’ll catch up in the coming days.
It’s Free, Time Is Your Only Investment
Applying SEO copywriting techniques to your web page doesn’t cost you a dime.
Whether you own a website or a small business, or you might want to switch your career to this field, with the right resources in place, you can hone SEO copywriting skills to the best of your ability.
Achieving Goals
Doing consistent research, targeting specific keywords, organizing copy in a readable form, and optimizing your page can only bring you closer to your ultimate goal.
If done right, audiences can find your content valuable, compelling, and engaging.
They’ll come back for MORE.
No questions about it there.
There’re endless benefits to using SEO copywriting in your marketing strategy.
Having Stunning Design Isn’t Enough For SEO
You may have a stunning website design and employ the latest technology.
Unless you know how to write SEO-friendly copy, all your investment and effort go down the drain.
So, What Is Enough?
You need to find a strategic approach based on your niche to convey a clear message to search engines.
Where do I begin?
Before writing any form of content, the first and foremost thing that you need to take into consideration is the ‘Purpose’ behind it.
Having a clear understanding of your end goal can lay a strong foundation for building Google-friendly copies.
Make Your Audiences’ Need, Your No.1 Priority
If your page prioritizes users and answers their queries in the best way possible, search engines will rank your page higher.
Get Your Word Out, But Speak Their Language
You’re not the topic of the conversation here, they’re. They need answers and your guidance. It’s time that you DELIVER.
Don’t worry, I’m here to help you Deliver your message the SEO (right) way.
Follow me here on Medium. In my upcoming articles, you will uncover SEO copywriting techniques that will help you attract the right audiences to your landing page.
I’ll also guide you on how you can get a hold of those prospects so that you can get them onboard and generate income whilst sharing worthy content.
